What I learnt at the HBC summit

On the Saturday of the Easter weekend I went to the HBC (Health Bloggers Community) summit at The Hoxton hotel in Shoreditch. The day was filled with fitness and meditation classes; social media, marketing and photography workshops; panel discussions with the likes of Pixie Turner, The Angry Chef and Alice Liveing; and a whole load of free food and health product samples in a beautiful garden market. Having only recently started my blog, this was the first health and nutrition event I had ever been to and I was excited to see what it was all about. I can be quite an anxious person, so I was a little quiet when I first arrived, but everyone was so approachable and friendly that I soon shook off the nerves. I met some lovely people, ate some delicious food and most importantly, learnt a lot about blogging and the health industry.

After such a successful day, I thought I’d share with you the three most prominent pieces of advice I took from the whole event:

– 1 – Personality is key – people like to see the face behind the brand, particularly on social media. Scrolling through a faceless Instagram account will never fully capture people’s interest, no matter how beautiful the photography is or how delicious the recipes. While the food should of course take centre stage on my blog and social accounts, I learnt that it is important to also share who I am as a person; share my likes and dislikes, the things I get up to, the places I visit. Similarly, it’s essential that I share my mistakes. No one is perfect and there are a LOT of blunders along the way when experimenting with food! Rather than hiding my mistakes and creating (unintentionally) what seems like a faultless foodie repertoire, I should in fact highlight the inevitable element of human error in my life and demonstrate to everyone that I’m always learning too!


– 2 – No nutribollocks – as Pixie Turner made clear in one of the panel discussions, some food and health bloggers can and have had a negative impact within the world of nutrition by sharing information that is either scientifically or nutritionally incorrect. Promoting crazy fad diets, encouraging people to follow restrictive meal plans and writing about nutrition and lifestyle without the necessary accreditation can all play a part in spreading confusing health information and nutrition myths. I am not an accredited or qualified nutritionist; I am not a practiced health food chef; I simply have a passion for happiness and healthiness and enjoy sharing my recipes and lifestyle choices with you. So, while I encourage you to try my recipes and explore any health products I use or promote, I must stress that just because my food choices work for me, that doesn’t mean they will work for you. Experiment with food, trust your instincts and watch out for those nutrition myths!

– 3 – There’s no airy fairy in science – one thing people are talking about a lot at the moment is the idea of ‘tuning in to your body’, a concept that sounds so spiritual it has me squirming in my seat. I strongly believe that everyone is different and everyone needs different foods to function at their best. I also believe that we should eat the food we have a hankering for and experiment to find our likes and dislikes. But what I can’t quite get my head round is this spiritual, airy fairy way of talking about it. Thankfully, the scientific mind of Dr. Rupy Aujla at the HBC summit helped me out: he explained that our bodies are biological and it is therefore scientific to work out what our bodies are craving, not airy fairy. So while this may seem like a very small thing to have learnt from such a big day, it’s the conversation that resonated with me the most and has encouraged me to not shy away from the topic of eating intuitively.


And that’s it folks! Those are the three most important things I learnt at what was an inspiring, exciting and educational event and I was really pleased to have been a part of it.

Samantha x


4 Comments Add yours

  1. Timea says:

    Really enjoyed reading this write-up; especially about the workshops I could not go to – some great food for thought in there! Hopefully see you at the June blogger meetup?


    1. samanthacouzens95 says:

      Thank you! Yeah I hadn’t thought about the negative effect some bloggers can have on the spread of nutrition myths, so I found that really interesting. Yes definitely, hopefully see you there!


  2. Laura Bell says:

    Yay, so glad you found it so inspiring!


    1. samanthacouzens95 says:

      It was brilliant! I’m heading to Balance Festival and another event in May too – I’ve got the blogging bug!


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